RESULTS-DRIVEN MARKETING

ELEVATE
YOUR MARKETING

Senior-level performance marketing for small businesses — without the agency markup. You get 16 years of hands-on experience running your paid media, SEO, content, and websites. Not a pitch deck and a junior account manager.

SERVICES

Growth Strategy and Execution

Small businesses deserve senior marketing talent — not a junior account team and a hefty agency retainer. MG Performance Marketing combines hands-on execution with 16 years of paid, organic, and growth experience, all tailored to where your business actually is today.

Paid Media (Meta, Google, TikTok, LinkedIn) Strategy

Hands-on campaign management across every major ad platform. From audience research and creative testing to bid strategy and full-funnel optimization — I run your paid media the way an in-house senior marketer would, not a junior account manager.

Website Design & Build

Custom, conversion-focused websites that actually drive leads. Whether you need a full build on Squarespace, Mobirise, or Wix — or a landing page optimized for a specific campaign — I design sites that look professional and turn visitors into customers.

SEO, GEO & Content Strategy

Get found by the customers searching for you. I create SEO-optimized blog content, manage your Google Business Profile, and build location-specific strategies that improve your visibility in both traditional search and AI-powered search results.

Social & Video Production

Scroll-stopping content built for the platforms your customers actually use. Instagram carousels, Reels, podcast clips, and short-form video — produced and optimized to build brand awareness, grow community, and drive real engagement.

Performance Analytics

Know exactly what's working and what isn't. I connect your business to the proper tracking and translate the data into decisions — so your marketing spend goes toward what actually drives revenue.

Email & Lifecycle

Turn one-time buyers into repeat customers. From welcome flows and abandoned cart sequences to promotional campaigns and retention strategies, I build email programs that nurture your audience and drive ongoing revenue.

I work the way I'd want someone to work for my own business

No junior account managers. No layers of handoffs. When you hire me, you get me — doing the strategy, running the campaigns, writing the content, and answering your emails. I bring 16 years of in-house and agency experience to every client, and I treat your budget like it's my own.

You get results, not reports

Most agencies will bury you in dashboards and deliverables. I focus on what actually moves your business — more leads, lower cost per acquisition, stronger revenue. You'll get clear communication, honest assessments of what's working, and marketing that earns its keep every month.

3-4x

Reduction in cost per lead (Tankfarm)

2x

Lead Growth (Miracles In Action)

16+

Years in performance marketing

10M+

Ad Spend Managed (Yahoo)

CASE STUDIES

Results Delivered

See how I have helped businesses surpass their goals and achieve lasting growth.

Miracles In Action

Growing a mental health and addiction treatment center presents unique challenges — especially with strict HIPAA privacy restrictions that limit traditional targeting methods. The real opportunity wasn't just driving leads; it was building trust with people in crisis and the loved ones searching for help on their behalf.

A multi-channel content strategy made that possible. SEO-optimized blogs tackled the questions families were actually searching — opioid awareness, dual diagnosis, chronic pain, secondhand addiction trauma — earning page rankings and steady organic traffic. On-site video production with staff therapists turned into social Reels sharing real insights on recovery, mental health, and what treatment looks like. LinkedIn write-ups positioned the center's clinical voice in a space crowded with generic recovery content. Paid media and Google Ads were refined for efficient spend, with proper tracking in place to prove what was working.

The result: doubled leads, a stronger organic presence, and a growing community of trust with the families and individuals the center is here to serve.

YavaDog

When YavaDog — a new pet training and boarding facility — needed a digital presence from the ground up, budget was the real constraint. The owner was building the business from scratch and needed a professional web presence without the ongoing costs of Squarespace or Wix.

The solution was a full website build on Mobirise, a lower-cost alternative that delivered a clean, mobile-friendly site without hefty monthly hosting fees.
Gingr.com was integrated directly into the site so customers could book training sessions, daycare, and boarding online with ease — creating a seamless experience from first click to first visit.

From there, the focus shifted to getting YavaDog found. A Google Business Profile was set up and optimized to capture local pet owners searching for trusted care. Google Ads ran across Search and Performance Max campaigns, putting YavaDog in front of the right audience at the right moment — whether someone was actively searching for "dog daycare near me" or browsing across Google's wider network.

The result is a professional brand presence that punches well above its budget, driving real conversions from pet owners looking for trusted care and training for their dogs.

Cherrysh Party

Cherrysh Party, an e-commerce party supply brand, needed a full paid media and content engine built from the ground up — with proper tracking in place so every marketing dollar could be measured against actual Shopify revenue.

The foundation came first: connecting Facebook, Google, and Shopify with full event tracking to reveal which campaigns drove sales and where budget was actually working. From there, Meta and Google Ads campaigns launched across the funnel, testing carousel creative, ad copy, and audience angles to learn what language moved party-planning shoppers to convert. Once testing revealed the strongest messaging, a dedicated leads campaign scaled it — driving qualified, high-intent traffic directly to the site.

On the organic side, blog content was built around keyword and search-term analysis specific to the party and events space — targeting the exact phrases shoppers type into Google when planning birthdays, baby showers, and celebrations.
The result: paid drives immediate revenue, organic builds long-term visibility, and every dollar is tracked end-to-end in Shopify.

SUCCESS STORIES

CLIENTS FEEDBACK

Discover the impact we’ve made through the voices of clients and delivered results.

Morgan is one of the most honest, dedicated and thoughtful people I know. When she started at SteelHouse, I was immediately impressed with her ability to analyze data to tell a story, and to create tools that helped her and her team to easily ingest information and share insights with clients. Morgan is also someone that shoots straight, in a very professional way. In an industry that is not always as transparent as we would like it to be, Morgan is open and honest with both clients and internal teams, and I always appreciated that about her approach. On top of her work ethic and output, Morgan is a ton of fun and someone I really love working and collaborating with. I would highly recommend her to any organization.

Alexa Tierney

VP Partner Success, OneApp

I had the pleasure of working alongside Morgan in her role as Account Director and got to know her as a an accomplished, data-savvy professional who excels at understanding and exceeding the needs of the client. I was particularly impressed by Morgan's ability to handle even the toughest clients. No matter how tense a meeting, Morgan made sure everyone left with a smile.
As a team member or a leader, Morgan earns my highest recommendation. She would be an asset to any team.

Mathias Schroeder

Product, Meta

ABOUT

WHO'S BEHIND MG PERFORMANCE MARKETING

Meet Morgan

Founder & CEO

A seasoned marketing professional with over fifteen years of experience.

Morgan began her career in 2009 as an Affiliate Marketing Associate at SurfMyAds.com, Inc., and progressed through roles at Conversant and Yahoo, where she honed her expertise in optimization strategies. Morgan later excelled as an Account Director at SteelHouse and a Paid Media Marketing Manager at DISQO, before joining Tankfarm in 2020.

Morgan loves to learn new things, acquire new skills, and apply them to helping small businesses establish a digital presence and grow.

When she is not behind her desk, you can find her spending time with her family or exercising.

GET IN TOUCH

Let's talk about what's working and what isn't

morgan.gardella@gmail.com